Digital Marketing and AI for Marketing
Professional Training Program
Hybrid Delivery | 3 Months | GCA Assessment Eligible
Program Overview
Redefining marketing in the age of intelligence. Learn to leverage AI-driven consumer insights, automated content generation, and algorithmic advertising to dominate the digital landscape.
Upon successful completion, participants become eligible to sit for the Global Competency Assessment (GCA) to validate their professional competency at an international standard.
Program Structure
Hybrid Model: 3 Months
Advanced Digital Strategy
6 Weeks
- AI-enhanced content marketing
- Programmatic advertising & RTB
- Search Engine Intelligence (SEI)
- Omni-channel automation workflows
Brand Intelligence Lab
6 Weeks
- Social sentiment analysis with AI
- Conversion rate optimization (CRO)
- Personalization at scale
- Final performance marketing project
Learning Outcomes
Master the technical and leadership skills required to excel in the global Marketing industry.
Investment Info
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